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The Best Video Conferencing Software for SMBs

Business team having video conference in the conference room

Your business is ready to go, your team is on board, and now it’s time to schedule your meetings. But what video conferencing software is best for your small business?

What is Video Conferencing?

Video conferencing, web calling, virtual meetings — all these terms refer to a conference call or meeting in which at least one attendee has dialed in using a webcam. In today’s remote workplaces, video conferencing is becoming a leading meeting tool, and it’s best to find the right one.

While there are plenty of web conferencing tools out there, most make sense for larger businesses or enterprises. And their pricing plans fall in line with that. How do you find a video conferencing software that meets your business’ needs and your budget?

We’ve assembled a comprehensive list of video conferencing software to help smaller businesses weigh their options.

Tool Price Maximum Participants

Google Hangouts

Free to $12



$16 to $23






Free to $30



Free to $63


Cisco Webex

Free to $26.95



Free to $20


High Five

$199 to $599



Work better with your team. See our comprehensive guide of the best workplace collaboration tools.

Free to Low-Cost Video Conferencing Options

Google Hangouts

google hangoutsGoogle Hangouts for Business

For businesses who already use G Suite, Google Hangouts is a natural go-to product for video conferencing.

The free app allows up to 10 users per video chat, making it suitable for a small team. Paid teams can include up to 25 users per video conference. In these larger Hangouts, the 10 most active participants are broadcast on the screen. Larger companies can choose a basic or business plan for $6 or $12 per month, respectively.

Hangouts is available on desktop or mobile. Users without the app can access it right in their browser.


Lifesize Video Conferencing

Lifesize video conferencing allows up to 50 participants

Lifesize lays its claim as the world’s first global 4K video conferencing solution for small- to medium-sized businesses. Lifesize packages its product in three bundles: mini, small, and medium.

The mini bundle, at $16 per user monthly, comes with its own hardware, an Icon 400 video conferencing system for up to 25 users. The small bundle, which costs $19 per user per month, includes 2 Icon 450 systems, 125 users, up to 50 participants per meeting, and more. The medium bundle costs $23 per user per month and includes 4 Icon 450s and 1 Icon 600, allows 250 users and 50 meeting participants, and more. Plans are customizable for businesses with differing needs.


videocallsFlock video conferencing offers simultaneous video and screen sharing

Flock is an all-in-one video conferencing and messaging tool for small and large businesses alike. Flock offers affordable pricing at $4.50 per user monthly. This includes video conferencing, mail, chat, and more for all Pro users.

Flock’s web conferencing is designed for ease of use. Making a video call is as simple as one click. Flock offers uninterrupted audio and video calling for up to 20 participants in a group call. There are no limits on call duration. Flock includes the ability to share screens and assign tasks, which allows team members to effectively collaborate.


joinmeJoin.me is most recognizable for its "video bubble" interface

Join.me’s free option is ideal for a newly-formed business, allowing up to three participants with no pricing commitment. Its priced plan starts at $10 per user monthly for up to five users. Tiers move to $20 for up to 250 users, and $30 for 250 users plus 1TB of cloud storage and single sign-on enterprise authentication. Join.me’s features include screen sharing and no time limits.


zoho meeting featuresZoho's meeting tool has customizable, easy-to-control features

Zoho is best for webinars and meetings, with separate pricing plans for each. Video conferencing costs $8 per host each month and is billed annually. This plan allows up to 100 participants and offers storage for 10 recordings.

Webinars range in price on a tier level, starting at $15 for 25 attendees. Prices ramp up to $23 for 50 attendees, $31 for 100 attendees, and $63 for 250 attendees. Webinar plans offer storage for 25 meeting recordings. Hosts can purchase extra recording storage for 200 session recordings at $192 per year.

Higher-Cost Video Conferencing Software

Cisco Webex

cisco-webexCisco Webex delivers video conferencing right on desktop

Cisco’s Webex web meetings are geared toward working groups and webinars. With a one-click interface to join a video conference, Webex emphasizes direct video play as a strength. The client includes screen sharing and content sharing, with a built-in whiteboard feature and meeting recording.

Pricing for Webex varies depending on need. Free users can invite up to 50 participants to a video call, with a 40-minute limit. Small teams can purchase the starter pack for $13.50 per month per host, which includes the free features along with a 24-hour call limit and custom meeting URLs. The plus plan caters to mid-size businesses and adds up to 100 participants to calls, for $17.95 per host per month. Webex’s final tier, business, is meant for larger organizations, allowing up to 200 participants per web conference for $26.95 per user monthly.


uberconference videoUberConference offers its most basic web conferencing tool for free

UberConference has a free plan that covers up to 10 participants for 45 minutes at a time, making it a good option for small teams that don’t need frequent video conferencing. For those that need more capacity, UberConference charges $20 per user per month for a plan including 100 participants with a 5-hour time limit.

UberConference boasts its ease of use, where joining conference calls can be done right from a browser. The platform supports resolutions of up to 720p. Its screen share function also allows simultaneous video streaming.

High Five

high five conferenceHigh Five is a video conferencing solution meant for meeting rooms

High Five is built for businesses that are looking for more of a video conferencing solution for meeting rooms. High Five’s in-room web conferencing is focused on hardware. It builds intelligent meeting rooms, utilizing HD video and audio powered by Dolby Voice®.

High Five’s meeting rooms require no software downloads, pin codes or dial-in numbers. Plans allow unlimited users, run on a free desktop software and mobile app, and have no restrictions on users and length of calls. Highfive users can connect directly with BlueJeans, Lifesize, Webex, Zoom, and other web conferencing tools.

Pricing for High Five runs on three plans, starting at $199 per month per meeting room. For $299, High Five users add an additional calendar integration. And for $599 per month per room, High Five offers 4k streaming, digital pan, tilt, and zoom with remote-less control, dual-screen support, and a whiteboard view.

Small businesses have so many options for video conferencing today. We’re here to help you find the best one that fits your budget and scale.

This post was updated in January 2020 with new information.

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