It's really happening. Last year, scientists successfully teleported a photon from earth to a satellite in space — and some have even made the intoxicating claim that human teleportation will be possible within the next century. Just imagine this: a future where the commute to work is whittled down to mere seconds and traveling for international conferences is as easy as pushing a button.
Unfortunately, we're not quite there yet. As professionals, the next best thing we have to human teleportation is video conferencing — and hey, when it comes to productivity, video is just as good! According to a study done by the Journal of Experimental Social Psychology, face-to-face communication builds trust and authenticity between participants and is 34 times more likely to garner positive responses than text-based communication such as email.
From product development to one-off collaborative projects, video conferencing can help get messages across more clearly and more quickly than other forms of communication. With team members scattered across departments, locations and time zones, you need group video conferencing to succeed. Here's why.
Here are 3 ways video conferencing can transform the way you do business
1. Reduce tool overload by cutting back on other communication channels
Depending on your role, you may be switching back and forth between email, phone, text and in-person meetings. When you add several collaborators into the mix as well, communication becomes slow, disjointed and inefficient.
Cut down on these cumbersome channels by bringing your whole team together for a video conference. If you record the video, team members can reference it later to refresh their memories and ensure nothing slips through the cracks — and, for team members who couldn't make it, this is a great way to catch them up to speed.
2. Save thousands of dollars on plane tickets
The rise of the digital age has allowed collaboration and creativity to go global. On any given project, you may be working with experts all around the world — but flying the whole team into one location for a meeting drains time, money and employee satisfaction; nobody likes sitting on a crowded plane for twelve hours.
Fortunately, virtual meetings cut out the need to travel at all. Some companies have estimated as much as $250,000 of savings in travel expenses after implementing a video conferencing solution. That's a huge boost to your bottom line — and employees will thank you for the added convenience and flexibility.
3. Guarantee more honest, engaging and meaningful conversations with coworkers
It's easy to misread or misinterpret someone's intended meaning over email or other text-based forms of communication. In text, subtle intonation — and the body language and facial expressions that usually indicate meaning and communicate personality — are lost, potentially leading to misunderstandings that could make or break a project's success. While you don't necessarily need to be best friends with your coworkers, maintaining quality relationships with them makes everyone happier and more productive.
Studies have shown that up to 93 percent of communication effectiveness is determined by nonverbal cues. With group video conferencing, participants are able to read these cues more effectively, ensure that everyone is on the same page and participate in deeper, more meaningful conversations. When employees are more comfortable with each other and aligned with the right information, they're able and more willing to actively participate in the conversation, get work done and stick with the company.
The modern meeting happens over video
It's official: group video conferencing for business saves time and money. It helps employees connect with one another more honestly and authentically, and facilitates more engaging conversations. Ultimately, it helps teams achieve their business goals more quickly and more easily, at a significantly lower cost.
Sure, there's no alternative to in-person communication. But until quantum teleportation enables high-speed face-to-face communication between coworkers all across the globe, we'll have to settle for video conferencing.
This post was updated in October 2019 with new information.